Twenty seconds and that is it….

Twenty seconds is the attention span of your prospective customer or client on your website.

The rules have changed and window shopping happens at hyper-speed. No longer do people browse, and touch,feel, smell your product, they have one human sense that they rely on….sight.

…and sight is limited by time. Dowload time, flash load time, scanning the site for a link – you have got twenty seconds.

So make EVERY SECOND COUNT!

Twenty seconds and that is it….

“IT’S A GREAT LOOKING WEBSITE…but where is everything?”

You need to be able to draw your customer into a comfort zone. Make navigation bars easy to find and read, never hide them in a graphic. People will loose interest if they can’t find what they want and move on to your competitor.

“STOP TRYING TO MAKE THE CAT BARK!”

When website’s came out, consumers had loyalty to a brand, now with the pinch in the economy, the loyalty (like a dog), tends to wane. Consumers are now becoming more “cat like” in their behaviour. They know what they want and know how to get it! So stop trying to make the cat bark and make sure that you get the cat purring!

YOUR WEBSITE MAY BE A FERRARI – BUT IT HAS A LAWNMOWER ENGINE

With all the fancy multimedia tools around ( and now they are talking VLOGS!), the emphasis has been on the graphic design and cosmetic look of the website. Don’t get me wrong here, it has to be appealing, but time and time again I look at websites, and find that they are not content rich. Worse than that they have content, but it is not structured or designed for SEO (Search Engine Optimisation). With that your website never gets a ranking.

(I have seen websites developed by large IT corporates that fail with this)

DON’T BECOME A “Post-it Sticker”

To many people think that because they have a website for their business, everyone will come running! With over 1.5 billion websites (and growing everyday), your website, no matter how spectacular, is like a yellow Post-it sticker in the Amazon rain forests.

You need to follow a multi-channel marketing strategy to get people to come to your store. Just as if you had a store in a busy city, you need to get people through your doors. In cyberspace, passing trade moves at hyperspeed and you are in the universe’s biggest shopping mall!

Remember 20 seconds…….is all you have got!